The author, smiling winningly Scott Raymond home

Uncreativity

15 Jul 2000

If I were to ever be, say, an advisor in a political campaign, I’d view my task as one of generic analysis. In other words, I’d employ strategic uncreativity by taking the best, most effective elements of past campaigns and repurposing them. For instance, when designing a yard sign, I’d do research on the last five years of campaigns and steal the best ideas from the best candidates. I’d use the same approach for everything mundane, perhaps even for speechwriting.